
Rapid Growth, Done Right reveals how leaders drive sustainable innovation across organizations. Winner of the NYC Big Book Award, Val Wright's guide is trusted by executives from Starbucks to the LA Lakers. "Every executive should read it" - Andrew Clarke, francesca's CEO.
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Why do some companies explode into multibillion-dollar empires while others-despite brilliant engineers, visionary designers, and savvy executives-barely inch forward? The answer isn't what you'd expect. It's not about hiring the smartest people or throwing money at innovation. It's about orchestrating a conversation between three fundamentally different ways of thinking. When technical minds, creative spirits, and business strategists truly understand each other's language, something magical happens-growth becomes exponential rather than incremental. This is the Innovation Trifecta, and it's the hidden engine behind companies like Amazon, Microsoft, and LinkedIn. Most organizations have all three types of thinkers. What they lack is the translation manual that turns their competing perspectives into collaborative breakthroughs. Innovation isn't random lightning striking. It's what happens when three distinct mindsets work together like instruments in a jazz trio-each playing their part while listening intently to the others. The technical mind builds the engine. The creative mind designs what customers will love. The business mind ensures profitability and competitive advantage. Separately, they're competent. Together, they're unstoppable. Consider Amazon's leap into fashion. Jeff Bezos recognized that selling clothing required something Amazon didn't have: marketing expertise. Books sell themselves when customers search by title. Fashion demands visual storytelling, perfect photography, compelling advertisements. Jeff Wilke understood this gap could sink their retail ambitions, so he hired Cathy Beaudoin from Gap and Old Navy. She didn't just build Amazon's multibillion-dollar fashion business-she became a talent accelerator whose team members went on to lead companies like Zulily and Barry's Bootcamp.
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Создано выпускниками Колумбийского университета в Сан-Франциско

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