Платформа: Как стать заметным в интернете: Станьте заметными в шумном мире book cover

Платформа: Как стать заметным в интернете

Станьте заметными в шумном мире

Майкл Хайятт
4.12(11493 Reviews)

Обзор книги Платформа: Как стать заметным в интернете

В книге «Платформа» Майкл Хаятт представляет план того, как пробиться сквозь цифровой шум. Эта классика маркетинга 2012 года изменила то, как преподаватели, предприниматели и идейные лидеры создают свое присутствие в сети. Хотите узнать, почему инсайдеры индустрии называют ее своим секретным оружием? Ответ может произвести революцию в вашей карьере.

Ключевые темы в Платформа: Как стать заметным в интернете

  • audience building
  • personal branding
  • attention economy
  • content marketing
  • digital influence

Цитаты из Платформа: Как стать заметным в интернете

  • Great marketing only makes a bad product fail faster.

  • These children will not sleep tonight.

  • Mediocrity happens naturally.

  • People shouldn't judge a book by its cover, they do.

  • Simple and elegant works best.

Персонажи в Платформа: Как стать заметным в интернете

  • Michael HyattAuthor and former publishing CEO turned influencer
  • Blake MycoskieFounder of TOMS Shoes and creator of 'wow' impact
  • David OgilvyMarketing legend cited for his product insights

Об авторе

Об авторе книги Платформа: Как стать заметным в интернете

Майкл Скотт Хаятт — автор бестселлеров по версии New York Times, написавший книгу Platform: Get Noticed in a Noisy World, и признанный авторитет в области развития лидерства и создания цифровых платформ.

Бывший генеральный директор, ставший предпринимателем, Хаятт опирается на свой опыт превращения издательства Thomas Nelson Publishers в предприятие с оборотом 250 миллионов долларов и основания Michael Hyatt & Company — компании по развитию лидерства, входящей в список Inc. 5000.

Книга объединяет в себе элементы саморазвития и бизнес-стратегии, предлагая практические шаги по повышению видимости в сети — тема, основанная на успехе собственного блога Хаятта (более 330 000 подписчиков) и подкаста Lead to Win (одного из самых рейтинговых бизнес-шоу).

Его другие работы, включая Your Best Year Ever и Free to Focus, продолжают исследовать темы продуктивности и осознанной жизни. Хаятт — востребованный спикер, выступавший на Social Media Marketing World и в Университете Вандербильта; его стратегии используют руководители и создатели контента по всему миру.

Книга Platform переведена на 12 языков и остается основным учебным пособием в программах по личному брендингу.

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Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

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star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@SofiaP
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@Jaded_Falcon
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
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