Сторителлинг для бизнеса book cover

Сторителлинг для бизнеса

Габриэль Долан
3.57(169 Reviews)

Обзор книги Сторителлинг для бизнеса

В книге «Истории для работы» (Stories for Work) Габриэль Долан раскрывает, как повествование превосходит сухие данные в деловой коммуникации. Когда почта Австралии (Australia Post) внедрила сторителлинг, уровень понимания корпоративных ценностей среди сотрудников взлетел с 50% до 97%. Почему факты забываются, в то время как истории помнят десятилетиями?

Ключевые темы в Сторителлинг для бизнеса

  • business storytelling
  • narrative communication
  • neuroscience of persuasion
  • authentic leadership
  • emotional engagement

Цитаты из Сторителлинг для бизнеса

  • 90% of human behavior is emotionally driven.

  • Our brains are wired for stories in ways that PowerPoint presentations can never match.

  • Emotional campaigns are nearly twice as effective as logical ones.

  • Stories build credibility so effectively.

Персонажи в Сторителлинг для бизнеса

  • Gabrielle DolanAuthor and business communication expert
  • Paul ZakNeuroeconomist who researched oxytocin in stories
  • Uri HassonNeuroscientist who studied neural entrainment
  • Christine ComafordExpert who noted emotional drivers in behavior

Об авторе

Об авторе книги Сторителлинг для бизнеса

Габриэль Долан, автор бестселлера Stories for Work: The Essential Guide to Business Storytelling, является мировым экспертом в области лидерских коммуникаций и стратегического сторителлинга. В прошлом топ-менеджер National Australia Bank, она стала сооснователем One Thousand & One — ведущего австралийского консалтингового агентства по сторителлингу. Она обучала лидеров в таких организациях, как Visa, Amazon, EY и Фонд Обамы, включая знаковый этап в карьере — коучинг команды Барака Обамы.

В своей работе она сочетает два десятилетия корпоративного опыта с академической подготовкой в Школе Кеннеди при Гарвардском университете и Университете Суинберн, помогая профессионалам использовать сторителлинг для вовлечения аудитории и достижения результатов.

Влиятельные труды Долан включают книги Hooked: How Leaders Connect, Engage and Inspire with Storytelling, Ignite: Real Leadership, Real Talk, Real Results и Magnetic Stories — все они призывают к аутентичному общению без использования корпоративного жаргона. Признанная «Коммуникатором года 2020» по версии Международной ассоциации бизнес-коммуникаторов (IABC), она также основала популярную инициативу Jargon Free Fridays («Пятницы без жаргона»).

Ее методики внедрены в крупнейших компаниях из списка ASX и включены в программы обучения лидерству по всему миру, что закрепило за ней репутацию первопроходца в трансформации корпоративных нарративов. Книга Stories for Work стала классикой бизнес-образования и получила высокую оценку за практические техники превращения данных в захватывающие истории.

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Создано выпускниками Колумбийского университета в Сан-Франциско

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