Lead with a Story book cover

Lead with a Story by Paul Smith Summary

Lead with a Story
Paul Smith
3.84 (1407 Reviews)
Leadership
Communication skill
Business
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Overview of Lead with a Story

In "Lead with a Story," Paul Smith reveals how narratives outperform data in persuasion and leadership. Why do Fortune 500 execs swear by storytelling? Because our brains are hardwired for stories, not spreadsheets - a revelation changing how business communicates forever.

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Ключевые выводы

1

Stories: The Secret Weapon of Extraordinary Leaders

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Imagine a meeting where everyone is checking their phones-until the leader says, "Let me tell you a story." Suddenly, all eyes look up, all devices go down. This simple shift represents the profound difference between forgettable communication and leadership that inspires action. The world's most successful organizations-Microsoft, Nike, 3M, Disney, Procter & Gamble-have rediscovered what humans have known for millennia: stories are our most powerful tool for connection and persuasion. Many have even designated corporate storytellers and replaced bullet points with strategic narratives. Why? Because while experience might be the best teacher, a compelling story comes in a close second-and is infinitely more scalable.

2

The Cathedral Builder's Perspective

3

The Political Campaign Mindset

4

The Yellow Cab Moment

5

The Last Meatball Sandwich

6

The President Who Failed His Way to Greatness

7

The Storyteller's Toolbox

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