
Forget everything you know about workplace motivation. "Primed to Perform" reveals why pay-for-performance actually destroys productivity. This New York Times bestseller introduces the groundbreaking ToMo Factor that transformed how industry leaders measure cultural strength. What if your incentives are secretly killing innovation?
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Two call center employees sit side by side, handling identical customer inquiries. One mechanically follows scripts, watching the clock until her shift ends. The other engages genuinely with callers, problem-solving creatively and leaving work energized. Same job, same pay, wildly different outcomes. What separates them isn't talent or training-it's the invisible force of motivation. Research tracking thousands of workers reveals a startling truth: why you work matters far more than what you work on. Companies understanding this principle don't just edge out competitors-they dominate them. Firms with exceptional cultures saw share values skyrocket 901% over eleven years versus a mere 74% for average cultures. Southwest Airlines has achieved 42 consecutive profitable years in an industry plagued by bankruptcies. The secret? They've cracked the code on what truly drives human performance.
Разбейте ключевые идеи Primed to Perform на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Primed to Perform быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Primed to Perform через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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