What is *One Up: Creativity, Competition, and the Global Business of Video Games* about?

*One Up* analyzes how the $200B video game industry evolved from niche hobby to mainstream entertainment. Joost van Dreunen combines 30+ years of industry data and case studies (Activision Blizzard, Epic Games, Tencent) to show how creativity in business strategy—like digital distribution and free-to-play models—matches the innovation seen in game design.

Who should read *One Up* by Joost van Dreunen?

Investors, game developers, and business strategists in tech or entertainment will benefit most. The book offers actionable insights for navigating trends like live streaming and esports, making it valuable for professionals seeking growth opportunities in interactive media.

Is *One Up* worth reading for gaming industry insights?

Yes—it’s a data-driven guide praised for explaining inflection points in gaming history, from mobile gaming’s rise to platform wars. Reviewers highlight its relevance for understanding tech’s broader business landscape, calling it “required reading” for industry professionals.

What case studies does *One Up* include?

The book examines 200+ companies, with detailed analyses of Fortnite’s live-service model, Minecraft’s acquisition by Microsoft, and Pokémon GO’s AR success. Other cases explore Tencent’s global expansion and Valve’s Steam platform dominance.

How does *One Up* explain the success of free-to-play games?

Van Dreunen argues free-to-play titles like League of Legends thrive by prioritizing player retention over upfront sales. The model leverages microtransactions and seasonal updates, creating recurring revenue streams that outpace traditional game sales.

What frameworks does Joost van Dreunen propose for gaming companies?

The book emphasizes “bundling/unbundling” strategies—e.g., Xbox Game Pass reinventing content distribution. It also analyzes how companies balance creative risk (e.g., indie innovations) with scalable monetization (e.g., battle passes).

How does *One Up* critique traditional business strategies?

Van Dreunen shows how conventional approaches fail in gaming’s fast-paced market. For example, he contrasts Nintendo’s hardware-centric model with Epic Games’ cross-platform ecosystem, demonstrating adaptability’s role in survival.

What role does data play in *One Up*’s analysis?

The author uses 30+ years of sales, player engagement, and market share data to debunk myths. For instance, he quantifies mobile gaming’s 52% revenue share to explain its dominance over console/PC segments.

One Up Summary, PDF, EPUB, Audio

One Up

Joost van Dreunen

4.14 (203 Reviews)

Business Entrepreneurship Technology

Обзор

Ключевые Выводы

Автор

Часто Задаваемые Вопросы

Dive into gaming's business evolution with "One Up" - the industry bible praised by Tencent's Ben Feder as "required reading." Van Dreunen reveals how three transformative eras reshaped entertainment, making this the essential playbook for understanding why games now dominate modern media.

Исследуйте Свой Способ Обучения

Краткое резюме10мин

Почувствуйте книгу через голос автора

Глубокое погружение42мин

Превратите знания в увлекательные, богатые примерами идеи

Карточки10 идей

Захватите ключевые идеи мгновенно для быстрого обучения

Развлекательно22мин

Наслаждайтесь книгой в весёлой и увлекательной форме

Лучшая цитата из «One Up»

Financial limitations should be viewed as design challenges, similar to technical restrictions like screen sizes, processing power, or network latency.

Исследуйте Свой Способ Обучения

One Up — это не просто книга, это мастер-класс по теме Business. Чтобы помочь вам усвоить уроки наиболее удобным способом, мы предлагаем пять уникальных режимов обучения. Независимо от того, глубоко ли вы мыслите, быстро учитесь или любите истории, для вас найдётся подходящий режим.

Краткое резюме

Краткое содержание One Up за 10 минут

Разбейте ключевые идеи One Up на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.

00:00

Карточки

Топ-10 идей из One Up кратко

Выделите из One Up быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Развлекательно

Уроки из One Up в 22-минутных историях

Погрузитесь в One Up через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.

00:00

Персонализация

Познакомьтесь с One Up по-своему.

Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Начните своё обучение прямо сейчас

Скачать это резюме

Получите резюме книги «One Up» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.

One Up

Joost van Dreunen

4.14 (203 Reviews)

Business Entrepreneurship Technology

Обзор

Ключевые Выводы

Автор

Часто Задаваемые Вопросы

Исследуйте Свой Способ Обучения

Краткое резюме10мин

Почувствуйте книгу через голос автора

Глубокое погружение42мин

Превратите знания в увлекательные, богатые примерами идеи

Карточки10 идей

Захватите ключевые идеи мгновенно для быстрого обучения

Развлекательно22мин

Наслаждайтесь книгой в весёлой и увлекательной форме

Лучшая цитата из «One Up»

Financial limitations should be viewed as design challenges, similar to technical restrictions like screen sizes, processing power, or network latency.

Похожее

The Gamification Revolution How Leaders Leverage Game Mechanics To Crush The Competition

Gabe Zichermann and Joselin Linder

30 sources

Global Business Revolution: Strategic Economics Unleashed

6 sources

Business Strategy Revolution: Making Competition Irrelevant

Ключевые выводы

When a Blue-Haired Gamer Broke the Internet and the Genius Myth That Built an Industry

00:00

In 2018, something strange happened on daytime television. Tyler "Ninja" Blevins, a 27-year-old professional gamer with electric blue hair, sat across from Ellen DeGeneres explaining how he'd just played Fortnite with Drake in front of 600,000 live viewers-and made millions doing it. Ellen looked genuinely confused. "So people watch you play video games?" she asked, her tone suggesting she'd just discovered a new species. Traditional media executives shared her bewilderment, but Ninja's appearance marked something profound: gaming had evolved from basement hobby to cultural juggernaut, generating more revenue than Hollywood and music combined. Yet despite this meteoric rise, the business machinery powering this transformation remains remarkably misunderstood-even by many inside the industry itself. Gaming suffers from a peculiar blind spot. Wall Street analysts dismiss it as kids' stuff. Meanwhile, industry insiders often romanticize creative purity, resisting business analysis as if profit and artistry can't coexist. This mutual misunderstanding has left even billion-dollar investors surprisingly ignorant about how gaming actually works. Consider the carefully crafted myth of the lone genius developer-a narrative deliberately manufactured by Trip Hawkins at Electronic Arts in the 1980s through his "Can a Computer Make You Cry?" campaign. By positioning game designers as auteurs like film directors, EA created compelling marketing. But this story obscures a messier reality: even celebrated indie creators rely heavily on publishing deals, marketing expertise, and financial backing. Super Mario didn't emerge purely from Shigeru Miyamoto's imagination-it resulted from navigating technological constraints, market timing, and Nintendo's strategic business decisions. Companies like Valve, Supercell, and Nintendo succeeded through sophisticated platform control, data-driven design, and innovative distribution as much as creative brilliance. The industry's self-imposed divide between "creative" and "business" people has become counterproductive. Financial limitations aren't creativity's enemy-they're design challenges, like screen size or processing power.

From Arcade Corners to Everywhere and the Old World of Products on Shelves

The Great Disruption and the Free-to-Play Revolution

Beyond the Lone Genius and the Battle for Intellectual Property

GameStop's Ingenious Economics and the Shift to Digital Dominance

Innovation Patterns and the Multiplayer Future

Исследуйте Свой Способ Обучения

Краткое резюме

Краткое содержание One Up за 10 минут

00:00

Карточки

Топ-10 идей из One Up кратко

Развлекательно

Уроки из One Up в 22-минутных историях

Погрузитесь в One Up через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.

00:00

Персонализация

Познакомьтесь с One Up по-своему.

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

Начните своё обучение прямо сейчас

Скачать это резюме

Получите резюме книги «One Up» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.

One Up by Joost van Dreunen Summary

Overview of One Up

Similar books to One Up

Лучшая цитата из «One Up»

Режим Краткое резюме - Прочитайте или прослушайте краткое содержание One Up за 10 минут

Режим Карточки - Топ-10 идей из One Up кратко

Режим Развлекательно - Уроки из One Up в 22-минутных историях

Режим Персонализация - Прочитайте или прослушайте краткое содержание One Up за 0 минут

Скачать One Up PDF

Скачать One Up EPUB

One Up by Joost van Dreunen Summary

Overview of One Up

Similar books to One Up

Лучшая цитата из «One Up»

Похожее

Ключевые выводы

When a Blue-Haired Gamer Broke the Internet and the Genius Myth That Built an Industry

From Arcade Corners to Everywhere and the Old World of Products on Shelves

The Great Disruption and the Free-to-Play Revolution

Beyond the Lone Genius and the Battle for Intellectual Property

GameStop's Ingenious Economics and the Shift to Digital Dominance

Innovation Patterns and the Multiplayer Future

Режим Краткое резюме - Прочитайте или прослушайте краткое содержание One Up за 10 минут

Режим Карточки - Топ-10 идей из One Up кратко

Режим Развлекательно - Уроки из One Up в 22-минутных историях

Режим Персонализация - Прочитайте или прослушайте краткое содержание One Up за 0 минут

Скачать One Up PDF

Скачать One Up EPUB

Похожее

Ключевые выводы

When a Blue-Haired Gamer Broke the Internet and the Genius Myth That Built an Industry

From Arcade Corners to Everywhere and the Old World of Products on Shelves

The Great Disruption and the Free-to-Play Revolution

Beyond the Lone Genius and the Battle for Intellectual Property

GameStop's Ingenious Economics and the Shift to Digital Dominance

Innovation Patterns and the Multiplayer Future