
Tired of your business owning you? Debbie King's mindset revolution helps entrepreneurs transform their companies into valuable assets that work for them. Endorsed by CEOs like Julie Lopez, this guide uses cognitive psychology to create freedom, purpose, and financial security - without the burnout.
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After fifteen years of relentless sixty-hour workweeks, Debbie King found herself driving down Route 66 and confronting a devastating truth: she hated her business. The realization hit like a freight train-the freedom she'd chased through entrepreneurship had morphed into a different kind of captivity. Sound familiar? Here's what most business owners miss: your relationship with your business is exactly that-a relationship. And like any relationship gone sour, it can be healed, transformed, and yes, loved again. The catch? Your brain is working against you. That primitive survival mechanism that kept your ancestors alive now misinterprets every business challenge as a life-threatening danger. Through repetition, these warning signals crystallize into beliefs. Neurons that fire together wire together, which means most of your daily thoughts are just recycled versions of yesterday's fears: "I don't know what I'm doing," "This will never work," "I'm not enough." Even more insidious is your hidden instruction manual-that collection of unwritten rules shaped by parents, mentors, and experience. It dictates everything from how you view wealth to what counts as "real work." Over time, this manual becomes rigid, creating guilt when you disobey and frustration when others don't follow your rules for them. The transformation begins when you bring these hidden instructions into the light and coach yourself with better questions: "Why am I choosing to feel this way?" "What else could this mean?" "What would my future self advise?"
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Выделите из Loving Your Business быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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