Frenemies by Ken Auletta Summary
Overview of Frenemies
In "Frenemies," Ken Auletta masterfully dissects advertising's digital revolution, where Google and Facebook are both allies and threats. What happens when Mad Men's intuition gives way to algorithms? Just ask Sir Martin Sorrell - this industry earthquake affects every ad you see.
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Ключевые выводы
When a Goldfish Has Better Focus Than You Do
Your attention span is now eight seconds. A goldfish? Nine. Let that sink in for a moment-we've officially been outpaced by a creature that forgets it's swimming in circles. This isn't just a quirky statistic; it's the existential crisis haunting a trillion-dollar industry. Welcome to the world of modern advertising, where the very people who built empires on capturing your attention now struggle to hold it for the length of a Vine video. The advertising industry-once the unshakeable force that decided what America watched, bought, and believed-finds itself in a battle for survival. Traditional agencies, Silicon Valley tech giants, management consultancies, and increasingly skeptical consumers have become locked in a complex dance of cooperation and competition. They're "frenemies," to borrow the industry term: partners one moment, rivals the next, all fighting over the same shrinking resource-your fleeting attention.
The Scandal That Shook Madison Avenue
The End of the Mad Men Era
The Matchmaker at the Center of Everything
When Your Partners Become Your Competitors
The Future Nobody Ordered
What This Means for You
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Создано выпускниками Колумбийского университета в Сан-Франциско
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"It is great for me to learn something from the book without reading it."
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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