
In "Deviate," neuroscientist Beau Lotto reveals why your brain doesn't see reality - it creates it. Endorsed by Pixar creatives and Harvard scholars, this mind-bending journey explains "dressgate" and transforms uncertainty into innovation. What if your perception is your greatest untapped resource?
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What if I told you that 90% of what you're seeing right now isn't coming from your eyes? That the world you perceive is less like a photograph and more like a hallucination your brain agrees to believe? This isn't philosophical musing-it's neuroscience. When that infamous dress broke the internet in 2015, dividing people into warring camps of blue/black versus white/gold, it wasn't just a quirky viral moment. It was a crack in the facade of objective reality. Friends and family saw completely different colors in the same image, which felt deeply unsettling because color seems so undeniably real. Yet this viral sensation revealed something profound: your brain doesn't show you reality. It constructs a useful fiction based on your past, and that fiction is what you call "seeing." Only about 10% of visual information comes from your eyes-the rest is your brain filling in gaps, making predictions, and creating meaning from meaningless light particles. This isn't a bug in human perception; it's the feature that made us the most adaptable species on Earth.
Разбейте ключевые идеи Deviate на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Deviate быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Deviate через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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