
"The Runaway Species" reveals how creativity remakes our world through bending, breaking, and blending ideas. Praised by The Wall Street Journal and The Economist, this neuroscience-meets-art exploration offers a revolutionary framework that challenges how we understand innovation. What creative genius are you suppressing?
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What connects a NASA engineer saving stranded astronauts and Picasso revolutionizing art? Both succeeded through identical mental operations-twisting reality into new forms. This isn't coincidence. Our brains are wired to generate "what-if" versions of everything we encounter, transforming raw experience into smartphones, symphonies, and solutions to impossible problems. As we shift from an information economy to a creativity economy, understanding these cognitive mechanisms matters more than ever. Companies like Google and IBM now build innovation strategies around these principles, while educators use them to nurture rather than crush children's natural inventiveness. By examining human creations like fossils and applying insights from neuroscience, we can decode the creative software running in all our minds-software that refuses to leave anything unchanged.
Разбейте ключевые идеи The Runaway Species на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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