
Unlock your mind's hidden potential with Edward de Bono's revolutionary "Lateral Thinking." The book that saved DuPont $30 million annually by eliminating nine manufacturing steps. What creative solutions are you missing by thinking vertically when the world demands thinking sideways?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Imagine your mind as a landscape where rain naturally forms rivers. Once these channels deepen, water follows the same paths with increasing certainty. This is how our thinking works-patterns form, solidify, and eventually trap us. In 1970, Edward de Bono challenged this mental imprisonment with a revolutionary idea: creativity isn't just an innate talent but a deliberate skill anyone can learn. His concept of lateral thinking has since influenced innovators from Steve Jobs to Nobel Prize winners, and for good reason. In a world where AI excels at logical processing, lateral thinking remains distinctly human-our cognitive superpower. What if you could break free from mental ruts and access breakthrough ideas on demand? This isn't just possible; it's a learnable skill that transforms how we solve problems, create innovations, and navigate an increasingly complex world.
Разбейте ключевые идеи Lateral Thinking на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Lateral Thinking быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Lateral Thinking через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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