
Emotional Intelligence 2.0 revolutionizes success through four essential EQ skills. Used by 75% of Fortune 500 companies, this bestseller reveals why EQ determines 58% of job performance - more than IQ. Discover the science behind why emotional mastery trumps technical expertise.
Travis Bradberry and Jean Greaves are the award-winning co-authors of Emotional Intelligence 2.0, a groundbreaking self-help and professional development book that revolutionized understanding of EQ (emotional intelligence) in leadership and workplace success. Bradberry, a psychological researcher, and Greaves, an organizational behavior expert, co-founded TalentSmartEQ, the world’s leading provider of EQ assessments and training used by 75% of Fortune 500 companies. Their work blends academic rigor with practical strategies, emphasizing EQ’s four core skills: self-awareness, self-management, social awareness, and relationship management.
The authors have expanded their EQ framework in follow-up works like Leadership 2.0 and Team Emotional Intelligence 2.0, which delve into adaptive leadership and collaborative success.
Their insights have been featured in Forbes, Harvard Business Review, and The Wall Street Journal, cementing their status as trusted voices in organizational psychology. With over 2.5 million copies sold worldwide and translations into 28 languages, Emotional Intelligence 2.0 remains a cornerstone for professionals seeking to harness EQ for career growth and personal fulfillment.
Emotional Intelligence 2.0 provides a step-by-step guide to improving emotional intelligence (EQ) through four core skills: self-awareness, self-management, social awareness, and relationship management. It includes 66 actionable strategies and an online Emotional Intelligence Appraisal Test to measure progress. Backed by neuroscience, the book helps readers harness EQ to enhance personal and professional success.
This book is ideal for professionals, leaders, and anyone seeking to improve interpersonal skills, manage stress, or build stronger relationships. It’s particularly valuable for teams, managers, and individuals in high-pressure environments aiming to boost performance and communication.
Yes. Praised by the Dalai Lama and Newsweek, the book combines research-backed insights with practical tools like the EQ test and mindfulness-based strategies. Its concise, actionable advice makes it a top resource for personal development and workplace success.
The four skills are:
The test (included with the book) evaluates your EQ across the four core skills. After receiving personalized results, you create an action plan using the 66 strategies. Regular practice builds neural pathways to reinforce new behaviors, with progress measurable through retesting.
Absolutely. EQ accounts for 58% of job performance, and the book’s strategies improve teamwork, leadership, and adaptability. TalentSmartEQ, the authors’ firm, has helped Fortune 500 companies implement these methods to enhance productivity and culture.
Key strategies include:
While Goleman’s Emotional Intelligence established EQ’s foundational theories, Bradberry and Greaves focus on actionable steps, like the 66 strategies and self-assessment tools. Both emphasize EQ’s impact on success, but EI 2.0 prioritizes practicality over theory.
Some readers desire more diverse real-world examples or deeper exploration of cultural influences on EQ. Others note the 2025 release of The New Emotional Intelligence (with 60 updated strategies) may address evolving workplace dynamics.
Dr. Travis Bradberry (award-winning author) and Dr. Jean Greaves co-founded TalentSmartEQ, a leader in EQ training. Bradberry’s work is cited in Forbes and Harvard Business Review, and their methods are used by 75% of Fortune 500 companies.
The book teaches techniques like active listening, empathy-building, and conflict resolution. Strategies include “Lean into discomfort” to address tough conversations and “Spot emotions in media” to better understand others’ perspectives.
Yes. The 66 strategies include exercises like physicalizing emotions, identifying emotional triggers, and role-playing social scenarios. The companion EQ test and action plans ensure tailored, measurable growth.
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Self-awareness is your ability to accurately perceive your own emotions in the moment and understand your tendencies across situations.
Self-management is your ability to use awareness of your emotions to stay flexible and direct your behavior positively.
Social awareness is your ability to accurately pick up on emotions in other people and understand what is really going on with them.
What distinguishes star performers from average ones is emotional intelligence.
Break down key ideas from Emotional Intelligence 2.0 into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Emotional Intelligence 2.0 into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Emotional Intelligence 2.0 through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
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Ever notice how the brilliant colleague who aces every technical challenge somehow manages to alienate the entire team? Or how that friend with average grades seems to glide through life's obstacles with remarkable grace? The difference isn't intelligence-it's something more fundamental. Research tracking over 500,000 people reveals that emotional intelligence accounts for 58% of job performance across all types of work. Those with average IQs outperform high-IQ individuals 70% of the time. Here's the liberating truth: unlike your fixed IQ or stable personality, emotional intelligence can be developed at any age. Your brain possesses neuroplasticity-the ability to forge new pathways through practice, transforming how you handle emotions just as weight training transforms muscles. The question isn't whether you're emotionally intelligent now, but whether you're willing to develop this skill that determines success more than any other factor.