Discover how Amazon, Netflix, and TikTok engineer addictive experiences through psychological principles. Drawing from Dr. Andrew Huberman's research, Sheena Iyengar's famous jam study, and Robert Cialdini's influence principles, we reveal the invisible forces shaping your daily decisions-and how to use them ethically.

How do tech companies like TikTok and Netflix use psychology to keep us addicted to our screens?







Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

Nia: Welcome to the BeFreed Podcast, where we distill the world's best sources into personalized insights you can actually finish. I'm Nia, and today we're exploring how the biggest companies on Earth use psychology to shape our decisions.
Jackson: And I'm Jackson. I'm so excited to dive into this topic! We're asking: what do companies like Amazon, Netflix, and Duolingo know about our brains that gives them an edge? And more importantly-how can we use these same principles ethically in our own work?
Nia: Exactly! Have you ever wondered why you can't stop scrolling TikTok, or why you'll pay extra for shipping to get that package tomorrow instead of waiting three days? That's not random-it's applied psychology at work.