
Unlock the business secrets of Web 2.0 with Amy Shuen's strategic guide, endorsed by Mark Zuckerberg himself. Learn how companies like Flickr and Facebook transformed user participation into profit - a must-read that revolutionized business models across industries without requiring an MBA.
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In 2004, a simple idea changed everything. The companies that survived the dot-com crash hadn't just gotten lucky-they'd discovered something profound. The web wasn't just a place to broadcast information; it was a living platform that grew smarter with every user who touched it. This wasn't the static internet of corporate brochures and one-way communication. This was something fundamentally different: a space where ordinary people could create, share, and build together. Within three years, a college student would turn this insight into a company worth $15 billion. A search engine would become more valuable than most countries' GDP. And millions of people would start treating the internet not as a destination, but as a conversation.
Divida as ideias-chave de Web 2.0 em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Web 2.0 em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Web 2.0 através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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