
When biology meets Wall Street: John Coates reveals how hormones drive market booms and busts. Shortlisted for prestigious awards and praised as "brilliant" by The New York Times, this neuroscientist-trader exposes why your body transforms during risky decisions - affecting everything from investments to relationships.
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Imagine standing on a trading floor as markets plummet. Your heart races, palms sweat, and stomach knots with dread. This isn't just psychological stress-it's a profound biological transformation. The financial world operates not just on numbers and analysis but on testosterone surges during bull markets and cortisol floods during crashes. This biochemical reality fundamentally challenges how we understand market behavior. When traders make millions, their testosterone levels surge, creating overconfidence that transforms rational rallies into dangerous bubbles. When markets crash, stress hormones flood their systems, breeding irrational pessimism that deepens the crisis. These hormonal feedback loops systematically shift risk preferences throughout business cycles, potentially destabilizing entire markets. The biology driving financial decisions explains why markets swing between extremes of irrational exuberance and paralyzing fear-a perspective that could revolutionize how we manage financial risk.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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