
In "The Case for Good Jobs," MIT professor Zeynep Ton reveals how companies like Walmart and Trader Joe's discovered a counterintuitive truth: treating workers with dignity and fair pay doesn't just benefit employees - it dramatically boosts profits. What competitive advantage are you missing?
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Imagine a world where the lowest-paid workers in a company receive living wages, predictable schedules, and genuine opportunities for advancement-and where this approach actually makes the business more profitable, not less. This isn't some utopian fantasy. In "The Case for Good Jobs," Zeynep Ton presents compelling evidence that investing in frontline workers creates extraordinary business success. When PayPal discovered employees were using soup kitchens despite receiving "market rate" pay, and when Aetna's CEO Mark Bertolini found full-time workers relying on food stamps and Medicaid, these companies faced a stark reality: the conventional wisdom about labor costs was fundamentally broken. The book challenges the deeply entrenched belief that some jobs simply can't justify higher wages. What if this assumption is not just morally questionable but also bad business? Warren Buffett's business partner Charlie Munger called Ton's principles "blindingly obvious" once you see them in action. In a country where CEOs make 670 times more than their median workers and 70% of Americans believe the economic system is rigged against them, this research-backed approach offers a compelling alternative to the race-to-the-bottom mentality.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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