Raise Your Voice by Brian Sooy Summary
Overview of Raise Your Voice
In "Raise Your Voice," Brian Sooy explores how purpose-driven organizations can align their mission with authentic communication. How do you speak when your words truly matter? Discover why clarity in messaging isn't just good practice - it's the difference between being heard and being forgotten.
Similar books to Raise Your Voice
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Principais Lições
When Silence Isn't an Option
A small foundation faced an impossible choice. Their son had lost his battle with cancer, and in their grief, they wanted to honor his memory-but how? They had the basics: a name, a board, paperwork in progress. What they didn't have was clarity. Then, during a planning meeting, someone mentioned the crushing cost of hospital parking for families enduring long treatment schedules. One board member stood up and declared: "We'll raise enough money to buy a parking garage." That moment changed everything. It wasn't about memorializing one child anymore-it was about solving a problem they'd lived through, one that thousands of other families faced daily. They'd found their voice by discovering their purpose. This is the essence of what transforms struggling nonprofits into movements: not louder marketing, but clearer meaning. In a landscape where over 1.5 million nonprofits compete for attention, the organizations that break through aren't necessarily the biggest or best-funded. They're the ones who've stopped treating their causes like brands and started speaking from a place of authentic purpose. Here's the uncomfortable truth: your cause is not a brand. Treating it like one strips away its meaning and emotional resonance. Think about it-to someone fighting hunger, their struggle isn't a "brand experience." It's their reality. Yet countless nonprofits have imported corporate marketing playbooks wholesale, complete with "value propositions" and "brand positioning," wondering why their messages fall flat. The problem runs deeper than terminology. Most organizations focus on what they want to say rather than what their audiences need to hear. They chase tactics-"We need social media!" or "Let's redesign our logo!"-without first defining the actual problem they're trying to solve.
The Architecture of Clarity and Connection
Building Personality and Character
The Twelve Principles Framework
Earning Trust Through Consistency
From Transaction to Transformation
Your Voice, Your Cause, Your Impact
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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