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    The Storytelling Edge book cover

    The Storytelling Edge by Shane Snow and Joe Lazauskas Summary

    The Storytelling Edge
    Shane Snow and Joe Lazauskas
    3.43 (341 Reviews)
    BusinessCommunication skillEntrepreneurship
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    Overview of The Storytelling Edge

    In "The Storytelling Edge," content strategists Snow and Lazauskas reveal why stories outperform facts in our brains. Endorsed by marketing guru Jay Baer as "transformative," this guide teaches the neuroscience of memorable narratives - a skill Scott Belsky calls "required reading for anyone in Marketing AND Sales."

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    Melhor citação de The Storytelling Edge

    “

    Stories are the bridge that connects our disparate lives.

    ”
    Explore Seu Jeito de Aprender
    The Storytelling Edge não é apenas um livro — é uma masterclass em Business. Para ajudá-lo a absorver suas lições da maneira que funciona melhor para você, oferecemos cinco modos de aprendizado únicos. Seja você um pensador profundo, um aprendiz rápido ou um amante de histórias, há um modo projetado para seu estilo.

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    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
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    ManagementAmerican HistoryWarTradingStoicismAnxietySex
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    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Ferramentas de aprendizado
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    Principais Lições

    1

    Why a Fantasy Author Would Beat a Queen

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    Picture a ballot box. On one side, J.K. Rowling-a writer of children's books about wizards. On the other, Queen Elizabeth II-one of history's most powerful monarchs, ruler of nations, symbol of an empire. Who wins? When researchers asked 3,000 Americans, Rowling crushed it: 62.8% to 37.2%. Think about that for a moment. We'd rather trust someone who invented Hogwarts than someone who actually wore a crown. The reason? Stories create bonds that transcend titles, wealth, and even reality itself. When Amanda Palmer raised $1.2 million on Kickstarter, she wasn't selling music-she was selling a narrative people wanted to be part of. This is the essence of what makes storytelling not just powerful, but essential in how we connect, persuade, and lead.

    2

    Your Brain on Stories

    3

    The Four Pillars of Unforgettable Stories

    4

    Becoming a Better Storyteller

    5

    Stories That Sell Without Selling

    6

    Building Content That Actually Works

    7

    The Story Never Ends