
"Pricing for Profit" reveals why customers don't always want the lowest price. Peter Hill's globally acclaimed guide has transformed business strategies across five continents, challenging conventional wisdom with a counterintuitive truth: raising prices can actually increase profits without losing customers. What pricing mistakes are costing you thousands?
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Imagine staring at your financial statements, wondering why profits remain stubbornly low despite steady sales. You've cut costs, increased marketing, and expanded your product line - yet the bottom line barely budges. What if the answer was hiding in plain sight? According to pricing expert Peter Hill, most businesses are leaving significant money on the table through ineffective pricing strategies. Companies report profit increases of 40-100% after implementing his methods. Even Warren Buffett cites proper pricing as a key indicator when evaluating acquisition targets. The revolution isn't complex economic theory - it's challenging deeply ingrained assumptions about how pricing actually works. Most businesses have never received formal pricing training, creating a knowledge gap that breeds fear and indecision. Like learning a language, pricing skills need development through education and practice rather than painful trial and error.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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