
Discover how positive psychology transforms business performance. "Profit from the Positive" offers 30 zero-cost leadership tools that revolutionize meetings and reviews. Did you know its simple "pen smile" technique instantly improves mood? Top executive coaches swear by these counterintuitive strategies.
Margaret Greenberg and Senia Maymin are executive coaches and Positive Psychology experts renowned for their evidence-based leadership strategies in Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business. This business leadership book merges academic rigor with practical tools, drawing on themes of resilience, strengths-based management, and emotional contagion in workplace dynamics.
Greenberg, a University of Pennsylvania-trained Master of Applied Positive Psychology (MAPP) and former Fortune 500 HR leader, founded The Greenberg Group coaching practice and teaches organizational psychology at the University of Hartford.
Maymin, a Stanford PhD in Organizational Behavior and Harvard economics graduate, consults for tech giants like Google and VMware while editing Positive Psychology News. Their collaboration combines 30+ years of corporate experience with cutting-edge behavioral science.
Greenberg’s “Positive Work” column in Live Happy Magazine and Maymin’s research dissemination through PositiveCoaches.com further cement their authority. The Amazon bestselling book has become a go-to resource for managers at companies like Zappos and Amazon, with its no-cost strategies endorsed by thought leaders like Tom Rath.
Profit from the Positive by Margaret Greenberg and Senia Maymin applies positive psychology to business leadership, offering evidence-based strategies to boost productivity, collaboration, and profitability. The book features case studies from Google, Zappos, and Amazon, with tools like strength-based leadership and resilience-building techniques—all at no cost.
This book is ideal for managers, HR professionals, and business leaders seeking actionable ways to improve team performance. Executive coaches and entrepreneurs will also benefit from its research-backed frameworks for fostering positivity and accountability in workplaces.
Yes—it provides practical, budget-friendly strategies validated by companies like Amazon and Google. Readers praise its actionable advice on emotional contagion, strengths-focused leadership, and redefining performance reviews, calling it a "rare business book that compels you to act".
The "Achoo! effect" refers to emotional contagion: how leaders’ moods and behaviors spread through teams. The authors argue that cultivating positivity in managers creates a ripple effect, enhancing collaboration and reducing workplace conflict.
The book advocates for setting habits over goals, emphasizing small, consistent actions (e.g., daily recognition) to drive long-term change. This approach aligns with positive psychology principles to build sustainable productivity.
It advises hiring for strengths not listed on resumes, such as resilience or curiosity. Using behavioral questions and trial projects helps identify candidates who thrive in dynamic environments, as seen in Zappos’ case study.
Profit from the Positive suggests "previewing" (forward-looking feedback) instead of traditional reviews. This method aligns with strength-based leadership, focusing on future potential rather than past mistakes.
The authors argue that leveraging employees’ strengths—not fixing weaknesses—drives engagement. Tools like strengths assessments help managers build complementary teams, turning individual talents into collective success.
It teaches resilience through reframing challenges as growth opportunities. Strategies include fostering a "learn-it-all" mindset and encouraging teams to analyze setbacks constructively.
Some readers note the term "positive" might oversimplify complex workplace issues. However, most praise its balance of theory and practicality, calling it a "no-fluff guide".
Unlike generic advice, it offers specific positive psychology tools validated by research and real-world cases. It complements works by Martin Seligman but focuses solely on business applications.
The book highlights Google’s habit-forming strategies, Zappos’ strengths-based hiring, and Amazon’s resilience-building techniques. These examples illustrate how positivity directly impacts bottom-line results.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
"Just plan it" is far more effective.
Starting tiny is remarkably powerful.
Innovation requires willingness to fail.
Leaders' emotions spread rapidly through organizations.
Divida as ideias-chave de Profit From the Positive em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Profit From the Positive em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Profit From the Positive através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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Ever felt stuck in a cycle of diminishing returns despite your best management efforts? While most leaders focus on fixing what's broken, "Profit from the Positive" offers a scientifically-backed alternative that can transform your leadership without costing a dime. This groundbreaking work distills over 10,000 research papers from positive psychology into practical tools that have been field-tested at organizations from Google to Zappos. Unlike theoretical frameworks, these evidence-based techniques provide immediate results. What if the secret to better business performance isn't restructuring or team-building exercises, but rather understanding the psychology behind how people actually work?