
In 2003, Chesbrough revolutionized business thinking with "Open Innovation" - challenging companies to look beyond their walls for ideas. The book sparked a paradigm shift at giants like IBM and P&G: what if your next breakthrough isn't inside your company, but waiting outside?
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Ever wonder why some of the most innovative companies today don't actually invent everything they sell? Apple didn't invent the MP3 player, yet dominated the market with iPod. Google didn't create Android from scratch, but acquired it. These aren't anomalies-they're examples of a fundamental shift in how innovation works in the modern economy. What makes this revolutionary approach so powerful? It challenges the very foundations of how we think about creating value in the knowledge economy.
Divida as ideias-chave de Open Innovation em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Open Innovation em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Open Innovation através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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