
Why do successful companies fail? "The Innovator's Dilemma" reveals how disruptive technologies topple industry giants. Steve Jobs called it profoundly influential, and its concepts even appeared in "Glass Onion." Learn why doing everything "right" can lead to catastrophic failure.
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Why do industry giants collapse at the peak of their power? The answer lies in a profound paradox: the very management principles that drive success can systematically lead companies to failure. This isn't about incompetence-it's about following the playbook too well. Companies like Kodak, Nokia, and Blockbuster didn't fail because they missed technological shifts. They failed because they made rational decisions that prioritized their most profitable customers and highest-margin products. Imagine you're running a successful company. Your best customers want incremental improvements to existing products. Your shareholders expect consistent growth in profits. Your managers are incentivized to back projects with predictable returns. Every rational decision points toward sustaining your current trajectory-and that's precisely the trap. While you're perfecting your existing business model, someone else is creating a seemingly inferior product that will eventually render yours obsolete. This pattern repeats across industries with remarkable consistency. The disk drive industry saw 129 new companies enter between 1976 and 1995, yet by the end, 109 had failed or been acquired. Each generation of technology (14-inch, 8-inch, 5.25-inch, 3.5-inch) saw established leaders fall to newcomers-not because they couldn't develop the new technology, but because serving existing customers seemed more logical than pursuing uncertain new markets.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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