
Forget product-only innovation. "Ten Types of Innovation" reveals a groundbreaking framework used by Amazon and IBM, analyzing 2,000+ breakthroughs over 40 years. Bloomberg BusinessWeek named Keeley an "Innovation Guru" for showing why combining five innovation types creates unstoppable market dominance.
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What if innovation wasn't about random brainstorming or waiting for lightning to strike? Larry Keeley's "Ten Types of Innovation" shatters the myth that innovation is mysterious art, replacing it with disciplined science. After analyzing nearly 2,000 successful innovations across three decades, Keeley created what he calls the "periodic table" for innovation-a system as foundational as Mendeleev's was to chemistry. Most innovation efforts fail spectacularly-studies show 95% don't return their capital cost. The problem isn't lack of creativity but lack of discipline. While executives might tolerate brainstorming sessions with colorful sticky notes, these techniques rarely produce meaningful results. The Ten Types framework organizes innovation into three categories: Configuration (how you organize and profit), Offering (what you provide), and Experience (how customers interact with you). Companies using multiple innovation types create breakthroughs that earn disproportionate returns and resist competitor copying. Even dominant firms like Kodak can fall despite pioneering new technologies if they don't innovate comprehensively. Innovation isn't invention-it requires customer understanding, partnerships, and sustainable economics. When you target significant problems rather than easy wins, you create comprehensive solutions that can truly transform markets.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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