
Forget everything you thought about learning. "Make It Stick" revolutionizes education by proving our favorite study methods actually fail us. Harvard-backed research shows why struggle enhances memory - a counterintuitive approach embraced by medical schools worldwide. Your brain will thank you.
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Why do we forget most of what we study, even after hours of focused work? The answer reveals a fundamental flaw in how we approach learning. Rereading textbooks, highlighting passages, cramming before exams-these strategies feel productive but are remarkably ineffective. Research shows over 80% of college students rely on rereading, despite evidence from the 1960s proving it yields minimal benefits. The real problem? Rereading creates an illusion of mastery. Material becomes familiar, and we mistake that comfort for understanding. But when a neurosurgeon faces a life-threatening emergency-a gunshot wound to the head, brain matter exposed, a bullet lodged in a major vein-familiarity won't save the patient. Only deeply internalized knowledge, accessible in an instant, will. This gap between what feels like learning and what actually sticks represents one of education's greatest challenges.
Divida as ideias-chave de Make It Stick em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Make It Stick em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Make It Stick através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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