
In "Leading Through Inflation," business oracle Ram Charan distills 45+ years advising Fortune 500 CEOs into economic survival tactics. While others panic, discover why Warren Buffett calls inflation "the ultimate stress test" that separates visionary leaders from the soon-to-be-forgotten.
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What if the rules of business you've spent decades mastering suddenly stopped working? In February 2022, when Russia invaded Ukraine, executives worldwide discovered that their playbooks-refined through years of stable, low-inflation growth-had become obsolete overnight. For the first time in forty years, leaders faced a trifecta of chaos: inflation spiking beyond 8%, supply chains fracturing like ice under pressure, and recession looming on the horizon. Some companies froze. Others saw the storm as a chance to separate themselves from the pack. The difference wasn't resources or size-it was the willingness to throw out old assumptions and rebuild from the ground up. Most people think inflation is simply about paying more at the pump or grocery store. But inside a business, it operates like a silent thief with a sophisticated strategy. It doesn't just raise your costs-it devours your cash through ballooning inventory expenses and stretched-out receivables. It creates timing mismatches where your costs spike on Tuesday, but you can't adjust prices until next quarter. And it distorts every calculation you make about the future. Here's what makes inflation particularly dangerous: it moves through your business unevenly, like water finding cracks in a foundation. Raw materials might jump 15% while labor costs rise 5%, and energy expenses double-all on different schedules. By the time the Consumer Price Index confirms what's happening, you're already bleeding.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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