Inspired book cover

Inspired by Marty Cagan Summary

Inspired
Marty Cagan
4.23 (24972 Reviews)
Technology
Business
Entrepreneurship
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Inspired

Marty Cagan's "Inspired" revolutionized product management, becoming the secret playbook found in every successful tech company worldwide. What makes Silicon Valley's elite build products customers obsessively love? The answer transformed how Google, Facebook, and Netflix create game-changing innovations.

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Principais Lições

1

From Idea to Impact: The Hidden Art of Product Creation

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What separates the products we can't live without from those we quickly forget? Behind every life-changing innovation-whether it's Airbnb transforming how we travel or Spotify revolutionizing how we consume music-lies a fundamental truth: great products aren't built by accident. They're crafted through a deliberate process that most companies completely misunderstand. While the average organization rushes to build whatever executives or customers request, elite product teams know that discovering what's worth building is the real challenge. This insight forms the foundation of product development at companies like Google, Apple, and Netflix-where teams spend as much time determining what to build as they do actually building it. The painful reality? Nine out of ten product releases fail to meet objectives, not because of poor execution, but because they were building the wrong thing from the start.

2

The Product Trinity: Three Roles That Create Magic Together

3

Finding Unicorns: The Rare Breed of Product Leaders

4

Discovery Before Delivery: Finding Products Worth Building

5

Minimal Viable Products: The Power of Doing Less

6

The Emotional Connection: Why We Really Choose Products

7

The Innovation Mindset: Creating Tomorrow's Breakthroughs

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Criado por ex-alunos da Universidade de Columbia em San Francisco

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@Pitiful
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