
Forget everything you know about workplace motivation. "Primed to Perform" reveals why pay-for-performance actually destroys productivity. This New York Times bestseller introduces the groundbreaking ToMo Factor that transformed how industry leaders measure cultural strength. What if your incentives are secretly killing innovation?
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Two call center employees sit side by side, handling identical customer inquiries. One mechanically follows scripts, watching the clock until her shift ends. The other engages genuinely with callers, problem-solving creatively and leaving work energized. Same job, same pay, wildly different outcomes. What separates them isn't talent or training-it's the invisible force of motivation. Research tracking thousands of workers reveals a startling truth: why you work matters far more than what you work on. Companies understanding this principle don't just edge out competitors-they dominate them. Firms with exceptional cultures saw share values skyrocket 901% over eleven years versus a mere 74% for average cultures. Southwest Airlines has achieved 42 consecutive profitable years in an industry plagued by bankruptcies. The secret? They've cracked the code on what truly drives human performance.
Divida as ideias-chave de Primed to Perform em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Primed to Perform em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Primed to Perform através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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