Crossing the Chasm, 3rd Edition by Geoffrey A. Moore Summary
Overview of Crossing the Chasm, 3rd Edition
The tech marketing bible that's sold 300,000+ copies since 1991. Moore's "chasm" concept revolutionized how companies launch innovative products, turning the gap between early adopters and mainstream markets into a strategic advantage. Why do tech giants still swear by this playbook?
Similar books to Crossing the Chasm, 3rd Edition
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Principais Lições
The Technology Chasm: Where Brilliant Innovations Go to Die
Ever wondered why some revolutionary technologies never catch on despite their obvious benefits? The answer lies in what Geoffrey Moore calls "the chasm"-a dangerous gap between early enthusiasts and the lucrative mainstream market. This isn't just a small hurdle; it's a vast canyon that has swallowed countless innovations whole. Companies like Segway developed products that early adopters loved, only to watch in confusion as mainstream customers showed zero interest. The traditional view suggests technology adoption follows a smooth bell curve, with momentum naturally carrying products to widespread adoption. Reality tells a different story-the journey is filled with chasms that can devour promising technologies. Why does this happen? Early adopters and mainstream customers are fundamentally different creatures. Early adopters-the visionaries-embrace change and seek revolutionary breakthroughs. They tolerate bugs for competitive advantage. The mainstream market-the pragmatists-want evolution, not revolution. They demand proven, complete solutions with minimal disruption. When companies fail to recognize this distinction, they fall into the chasm, burning through capital while wondering why their impressive early sales have suddenly flatlined.
The Five Tribes of Technology Adoption
The D-Day Strategy: Focused Market Conquest
Finding Your Perfect Beachhead
Beyond What You Ship: Building the Whole Product
Positioning: Making Your Product Easy to Buy
From Innovation to Market Leadership: The Journey Beyond
Modo Resumo Rápido - Leia ou ouça o resumo de Crossing the Chasm, 3rd Edition em 9 minutos
Divida as ideias-chave de Crossing the Chasm, 3rd Edition em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Modo Cartão Flash - Top 10 Insights de Crossing the Chasm, 3rd Edition em Resumo
Destile Crossing the Chasm, 3rd Edition em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.
Modo Divertido - Lições de Crossing the Chasm, 3rd Edition Contadas em Histórias de 21 Min
Experimente Crossing the Chasm, 3rd Edition através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Modo Personalizar - Leia ou ouça o resumo de Crossing the Chasm, 3rd Edition em 0 minutos
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenha o resumo de Crossing the Chasm, 3rd Edition como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.