
Blitzscaling: the lightning-fast path to building billion-dollar companies. Endorsed by Bill Gates, this playbook reveals how tech giants like Airbnb achieved hypergrowth. What counterintuitive strategy prioritizes speed over efficiency? Discover why Adam Grant calls it "the best book on growing a company rapidly."
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Ever wondered how companies like Airbnb and Facebook seemingly exploded onto the scene overnight? Their secret weapon was blitzscaling-prioritizing speed over efficiency in the face of uncertainty. When Airbnb faced a well-funded European clone called Wimdu in 2011, they didn't play it safe. Instead, following Mark Zuckerberg's advice, they poured resources into aggressive international expansion, securing their market dominance by 2012. This wasn't reckless gambling; it was calculated risk-taking that recognized when speed matters more than perfect execution. Blitzscaling isn't just fast growth-it's hypergrowth that transforms startups into global powerhouses affecting billions of users. Companies like Slack and WeChat exemplify this approach, rapidly expanding their user bases and resources to leave competitors in the dust. In today's interconnected world, first movers like eBay and Airbnb gain massive competitive advantages through network effects, creating winner-take-all markets where blitzscaling becomes not just advantageous but necessary for survival. While Silicon Valley might seem like the exclusive home of blitzscaling, the principles behind this strategy apply worldwide. It's about understanding fundamental growth dynamics that can be adapted to various regions and industries. Whether you're an entrepreneur, investor, employee, or policymaker, grasping these techniques unlocks the competitive advantage of speed in decision-making and growth-the same advantage leveraged by iconic leaders like Steve Jobs and Jeff Bezos.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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