
Dive into Amazon's relentless retail revolution - the playbook that's been translated into a dozen languages and hailed by Columbia's Michelle Greenwald as "the best business book ever." Discover why knowing your "enemy" is essential for any retailer hoping to survive the Amazon era.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
In 1994, Jeff Bezos launched an online bookstore with a vision far beyond selling paperbacks. Today, Amazon accounts for half of all US e-commerce sales, employs over 1.3 million people, and has tentacles in cloud computing, entertainment, healthcare, and grocery. During the pandemic alone, Amazon added 500,000 workers while its market value surpassed Walmart, Netflix, Target, Nike, and Costco combined. What makes this company extraordinary isn't just its scale but its philosophy: a relentless focus on customer experience combined with long-term thinking that defies Wall Street's quarterly expectations. As Bezos famously said, "We're willing to be misunderstood for long periods of time"-a statement that perfectly captures why Amazon has become the most influential business of our century.
Divida as ideias-chave de Amazon em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Amazon em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Amazon através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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