
Amazon's legendary management system decoded in 178 pages. Discover the six building blocks behind Bezos' empire - from customer obsession to AI-powered metrics. What if the principles transforming global business weren't revolutionary but simply forgotten by everyone except Amazon?
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In 1994, a Princeton graduate with a lucrative Wall Street career did something that seemed utterly irrational: he quit his job to sell books online from his garage. Friends and family thought Jeff Bezos had lost his mind. Yet today, that garage startup has become a trillion-dollar company that's fundamentally rewriting the rules of business. What's remarkable isn't just Amazon's size-it's how the company maintains the speed and agility of a scrappy startup while operating at unprecedented scale. This paradox holds the key to understanding why traditional companies struggle with digital transformation while Amazon continues to accelerate. The secret lies not in any single innovation, but in a complete management system that challenges everything we thought we knew about running large organizations.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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