Best quote from The Menopause Marketing Squeeze: Predatory Pricing & Midlife Trends
If you are being told your neck is aging faster than your face just to get you to buy a serum, that is not empowerment—that is a squeeze.
This audio lesson was created by a BeFreed community member
Manipulative marketing to middle aged women
Frequently Asked Questions
The menopause marketing squeeze refers to a trend where brands target midlife women with specialized products, such as menopause skin care, often at a higher price point. This 'hot flush gold rush' involves taking standard products, changing the packaging, and hiking prices by up to twenty-five percent. While visibility for this demographic is increasing, it often comes with predatory marketing tactics that exploit women during a vulnerable life transition.
Many experts suggest that menopause-specific skin care products may not always justify their higher price tags. In many cases, two jars of face cream from the same brand may have virtually identical active ingredients, yet the one labeled for menopause costs significantly more. This practice is often viewed as price gouging, where the only major difference is the color of the label and a marketing strategy aimed at midlife women consumers.
The menopause market is seeing a massive surge in investment and interest from the beauty industry. Current projections suggest that this market is on track to hit over twenty-four billion dollars by the year 2030. This growth is driven by the realization that midlife women are a powerhouse of spending, controlling trillions in wealth, leading to a sudden influx of products and marketing campaigns specifically designed to capture their attention.
Marketing in this sector is often considered predatory because it may prioritize profit over genuine support for women. By rebranding standard items with new labels and higher prices, companies participate in what some call the 'hot flush gold rush.' Instead of offering unique scientific innovations, these brands may simply be capitalizing on the spending power of a generation that was previously invisible in the media, raising serious questions about beauty industry ethics.
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
