揭秘Duolingo如何通过无数次A/B测试,从差点毁掉自己的功能失误中学习,最终打造出让全球用户上瘾的语言学习应用。

From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

**Nia:** 你知道吗,Miles,有一个语言学习应用曾经差点因为一个看似聪明的功能而毁掉自己?
**Miles:** 哦,你说的是Duolingo?我听说他们测试过一个步数计数器功能,结果完全失败了。
**Nia:** 没错!他们从《梦幻花园》这款游戏中借鉴了这个想法,限制用户回答问题的次数。团队花了几个月开发,满怀期待地发布,结果用户留存率完全没有变化。
**Miles:** 这真的很有意思,因为Duolingo现在被认为是A/B测试的典范。但显然,即使是他们也会犯错误。
**Nia:** 对啊!而且这个失败教会了他们一个重要教训——不能盲目复制其他产品的功能。步数计数器在《梦幻花园》中有效,是因为那需要策略思考,但在Duolingo中,你要么知道答案,要么不知道。
**Miles:** 这就引出了一个更大的问题:Duolingo是如何从这些失败中学习,最终打造出那些真正有效的功能的。让我们来看看他们的实验文化是如何塑造了今天我们看到的这个应用。