
"The Gen Z Effect" dismantles generational boundaries, revealing six forces reshaping business. Praised by Peter Drucker and featured in Forbes and CNN, it explains why 80-year-olds video-calling toddlers signals our post-generational future. How will you adapt when age becomes irrelevant?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture two-year-old Julia, absorbed in her iPad, swiping and tapping with the confidence of a seasoned user. Now watch what happens when someone hands her a deck of physical playing cards for a game of Concentration. She taps them. Again. And again. When they don't respond, frustration clouds her face. She doesn't understand why these cards won't interact with her. For Julia, objects should intelligently respond to human touch-it's simply how the world works. This seemingly small moment reveals something profound about our collective future. When Apple released the iPad in 2010, it penetrated half of Fortune 100 companies within 90 days. App downloads exploded from 50 billion to 65 billion in under a year. But here's what's remarkable: everyone was using it. Toddlers and grandparents alike picked up these devices and just knew what to do. Traditional generational boundaries-the lines we've drawn between Boomers, Gen X, Millennials-suddenly seemed arbitrary. We're witnessing the emergence of something unprecedented: a post-generational world where shared behaviors transcend age. Throughout human history, population distributions formed pyramids. Lots of young people at the base, fewer as you climbed toward older ages. Every social institution-from education to retirement to healthcare-was built on this pyramid assumption. That pyramid is collapsing. By 2080, the global population will resemble a skyscraper rather than a pyramid, with each five-year age band through 64 containing almost exactly 6% of the world's population. Think about what this means. The concept of retirement as we know it becomes obsolete. For most of history, retirement was brief-you worked until you couldn't, then died shortly after. Now? Work-life expectancy is increasing slightly faster than life expectancy itself. The old model of "learn, earn, retire" is giving way to something entirely different: lifelong cycles of learning and working, what some call the "Third Act." A Boomer starting a new career at 65 isn't an anomaly-they're exhibiting quintessential Gen Z behavior. You're part of Gen Z if you expect lifelong learning, believe innovation comes from crossing boundaries, challenge conventional wisdom, or think internet access should be universal. Notice something? None of these traits have anything to do with birth year.
The Gen Z Effect의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Gen Z Effect을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Gen Z Effect을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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