
Before "gamification" was even a term, Charles Coonradt's classic helped companies save millions by turning work into play. Dubbed "The Grandfather of Gamification" by Forbes, his methods transformed giants like Coca-Cola and Boeing. What workplace game could boost your team's performance by 500%?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Why will people pay for the privilege of working harder at play than they will work when paid? This paradox reveals a profound truth about human motivation. Consider the deer hunter who drags himself through his workday, yet springs to life for hunting trips-waking at 4 AM, trudging through freezing blizzards, and paying for the privilege. The difference? Recreation naturally incorporates five motivational principles that work typically lacks: clearly defined goals, better scorekeeping, frequent feedback, personal choice, and consistent rules. Charles Coonradt's revolutionary insight is that we can transform workplace engagement by applying these same principles to professional settings. When Tiger Woods steps onto the golf course or Serena Williams onto the tennis court, they're not merely fulfilling obligations - they're engaging in activities structured to maximize motivation. Meanwhile, most workplaces have stripped away these motivational elements, creating environments where people feel micromanaged rather than empowered. What if we could close this motivation gap? When employees know exactly what "winning" looks like, can track their progress in real-time, receive immediate feedback, exercise meaningful choice in how they achieve objectives, and operate within consistent rules - work becomes less like drudgery and more like play. This isn't just theory - organizations from Coca-Cola to Boeing have implemented these principles with remarkable results.
『The Game of Work』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Game of Work』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Game of Work』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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