
In "Reinventing the Product," Accenture's elite strategists reveal how companies like Haier design new products in just 30 days. What digital transformation secret do Tesla, Samsung, and Google share that's reshaping entire industries? Patrick Koller, Faurecia CEO, calls it "essential reading."
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine a world where your refrigerator not only keeps food cold but suggests recipes based on its contents and automatically orders groceries when supplies run low. Picture your car learning your driving habits, adapting its performance accordingly, and transforming into a mobile office during your commute. This isn't science fiction - it's the near future described in "Reinventing the Product." For over two centuries, industrial products followed a predictable pattern: companies designed and manufactured items, sold them through distribution channels, and considered their job complete once the sale was finalized. That linear value chain is experiencing what's called a "tectonic tilt" toward a circular model where digitally intelligent products maintain constant communication with manufacturers, users, and other products throughout their lifespan. The economic implications are staggering. Today's typical product derives about 40% of its value from software, 30% from electronics, 20% from mechanical components, and 10% from digital elements. By 2030, this distribution will flip dramatically - digital components will represent 70% of product value, software will account for 20%, while electronics and mechanical parts will shrink to just 5% each. This value migration explains why seven of the world's ten most valuable companies are now platform businesses rather than traditional manufacturers. As one Google executive put it: "Within the next decade, every product will use AI in some form. The question isn't whether to implement it, but how."
『Reinventing the Product』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Reinventing the Product』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Reinventing the Product』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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