
Revolutionize your company's future with Mark Johnson's blueprint for transformative growth. Named a Top 10 Business Strategy Book by Inc., this guide earned praise from Netflix's Reed Hastings for revealing the most proven route to significant growth - capturing untapped market opportunities your competitors can't see.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Picture a defense contractor with a revolutionary aircraft that could transform remote logistics-hovering like a helicopter, landing like a blimp, carrying massive cargo to impossible locations. The technology worked. Customers were interested. Yet for eight years, Lockheed Martin let this opportunity gather dust. Why would any rational company delay capitalizing on proven innovation? The answer reveals something uncomfortable: our greatest business successes often become invisible prisons, trapping us in ways of thinking that once brought triumph but now guarantee irrelevance. While Blockbuster perfected late fees, Netflix reimagined entertainment delivery. While Nokia dominated mobile phones, Apple redefined what phones could be. The difference wasn't technology-it was the courage to abandon business models that still seemed to be working. Every company operates within familiar boundaries-specific customers, established processes, predictable revenue streams. This comfortable territory feels like the entire world until you glimpse what lies beyond: opportunities that don't fit your current approach, markets your organization isn't built to serve, problems your existing model can't profitably solve. This unexplored terrain is "white space"-potential business undefined by your current model, where assumptions run high and knowledge runs low. White space exists wherever your current approach stops working. For Lockheed Martin, commercializing their hybrid airship meant venturing far beyond military contracts into unfamiliar territory: building commercial sales teams, developing industry expertise, creating customizable offerings, adopting entirely different financial structures. Everything that made them successful in defense contracting became irrelevant-even counterproductive-in this new space.
『Reinvent Your Business Model』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Reinvent Your Business Model』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Reinvent Your Business Model』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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