
In "Paid Attention," advertising maverick Faris Yakob redefines how brands capture our increasingly scarce attention. Why do industry leaders consider this the post-AIDA manifesto? Because in today's digital chaos, authentic connection - not interruption - drives success. Your marketing playbook needs this revolution.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In a world where the average person sees 5,000 advertisements daily but remembers virtually none, attention has become our most precious and limited resource. The very word "advertising" comes from Latin advetere - "to turn towards" - literally drawing attention to something. While our digital landscape has exploded exponentially (by 2010, humans were creating as much content every two days as we had from civilization's dawn until 2003), our cognitive bandwidth remains stubbornly finite. This scarcity makes attention incredibly valuable. Every commercial communication attempts to influence mass opinion and purchase behavior by changing how others' brains operate. The most successful ideas in history, like the golden rule, succeed because they're concise, memorable, and work across contexts. Attention itself behaves like water - liquid, directional, channeled - creating a "spotlight" effect that causes inattentional blindness where we fail to notice things outside our focus. This limitation forms the foundation of advertising's endless race for our limited mental bandwidth.
『Paid Attention』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Paid Attention』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Paid Attention』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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Paid Attentionの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。