Day Trading Attention book cover

Day Trading Attention by Gary Vaynerchuk Summary

Day Trading Attention
Gary Vaynerchuk
4.21 (805 Reviews)
Personal Finance
Finance
Economics
概要
主なポイント
著者
よくある質問

Overview of Day Trading Attention

In "Day Trading Attention," marketing legend Gary Vaynerchuk reveals how to capture fleeting consumer focus in today's algorithm-driven world. Endorsed by TikTok star Charli D'Amelio and Disney board member Carolyn Everson, this NYT bestseller teaches the art of spotting underpriced attention before your competitors do.

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クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード11件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

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楽しく魅力的な方法で本を楽しむ

重要なポイント

1

The Attention Revolution: Where Value Meets Virality

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In 2020, Nathan Apodaca's truck broke down on his way to work. Grabbing his skateboard and a bottle of Ocean Spray cranberry juice, he filmed himself cruising down the highway lip-syncing to Fleetwood Mac's "Dreams." This casual 22-second TikTok video exploded overnight, sending Ocean Spray sales soaring and catapulting a 43-year-old song back onto music charts. All without a single dollar spent on production or advertising. What makes this story remarkable isn't just its virality-it's how it perfectly encapsulates our new reality. Traditional marketing would have required Ocean Spray to spend millions to achieve similar results. Instead, authentic content created by an everyday person delivered more impact than the most expensive Madison Avenue campaign could dream of. This is the essence of modern attention trading: creating content people actively seek rather than interrupting them with messages they avoid. Think about it-haven't you happily watched a 10-minute YouTube video about a product you're interested in, while impatiently skipping a 15-second ad before it? That's precisely the dynamic at work in today's attention economy.

2

From Scarcity to Strategic Opportunity

3

The Interest-Graph Revolution

4

Real-Time Testing: The New Advertising Laboratory

5

Content That Connects: Beyond Production Value

6

Platform Fluency: Speaking the Native Language

7

The Listening Revolution: Post-Creative Strategy

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フラッシュカードモード - 『Day Trading Attention』から厳選した11の洞察

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@Moemenn
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@Chloe, Solo founder, LA
platform
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@Raaaaaachelw
platform
star
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@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
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@Pitiful
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@SofiaP
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star
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@Jaded_Falcon
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thumbsUp
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@OojasSalunke
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@Cashflowbubu
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