The Attention Merchants book cover

The Attention Merchants by Tim Wu Summary

The Attention Merchants
Tim Wu
4.07 (4791 Reviews)
History
Business
Technology
概要
主なポイント
著者
よくある質問

Overview of The Attention Merchants

The ultimate expose of how advertisers hijack our attention, praised as a "bracing intellectual tour de force" by critics. Tim Wu's elegant history reveals the hidden cost of "free" content and why tech insiders like James Williams warn against the attention economy's growing power.

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重要なポイント

1

Your Attention Is Being Sold-And You're the Product

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Every morning, you wake up and reach for your phone. Before your feet touch the floor, you've already handed over the first minutes of your day to invisible merchants trading in the most valuable currency of the modern age: your attention. This isn't an accident. It's the result of a carefully engineered system that's been perfecting itself for nearly two centuries. What began with a simple newspaper trick in 1833 has evolved into a sophisticated apparatus that shapes not just what you buy, but how you think, feel, and experience your own life. The question isn't whether your attention is being harvested-it's whether you'll ever get it back.

2

The Birth of the Attention Economy: From Moon Bats to Parisian Posters

3

Manufacturing Consent: How Propaganda Perfected Persuasion

4

Scientific Advertising and the Engineering of Desire

5

Broadcasting's Invasion: From Radio Serials to Television's Golden Age

6

The Internet's Broken Promise: From AOL to Facebook's Grand Bargain

7

Taking Back What's Yours: The Human Reclamation Project

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『The Attention Merchants』は単なる本ではありません—Historyのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

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@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
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37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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star
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star
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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