
Everybody Lies reveals how internet data exposes our hidden truths. Named an Economist and PBS Best Book, it's "Freakonomics on steroids" according to Stanford's Raj Chetty. What shocking secrets about racism and sex are we hiding from surveys but telling Google?
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A woman in South Carolina types into Google: "Is my husband gay?" In Mississippi, a man searches for "gay porn" at 2 AM, then immediately follows up with "am I gay test?" Meanwhile, in California, searches for "kill Muslims" spike 400% after a terrorist attack. These aren't isolated incidents-they're windows into our most private thoughts, the ones we'd never admit to friends, family, or even ourselves. What makes these digital confessions so revealing? Unlike social media posts or survey responses, Google searches have no audience to impress. There's no reason to lie when you're alone with a search bar, desperately seeking answers about your marriage, your identity, or your darkest impulses. This raw honesty creates something unprecedented: a massive database of human truth. We're all liars. Not malicious ones, necessarily, but liars nonetheless. When researchers ask how often we attend church, donate to charity, or vote in elections, we consistently inflate our virtue. A classic 1950s Denver study exposed this pattern: people claimed they voted when records proved otherwise, overstated their charitable giving, and misrepresented their church attendance. Fast forward to today-40% of Americans claim weekly church attendance, yet actual headcounts suggest only 20% show up. College graduates routinely exaggerate their GPAs by half a point or more. This "social desirability bias" has plagued researchers for decades, making it nearly impossible to understand what people actually think and do. Enter the digital confession booth. Google searches meet every condition for brutal honesty-they're private, anonymous, and most importantly, there's genuine incentive to be truthful. If you're worried about depression symptoms or need information about an embarrassing health condition, lying to Google only hurts yourself. This creates what amounts to digital truth serum, revealing patterns that traditional research methods consistently miss.
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Creato da alumni della Columbia University a San Francisco

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