
Why do we lie? Dan Ariely's eye-opening exploration reveals how everyone cheats - just a little. Praised by Time magazine and adopted by the U.S. Air Force, this bestseller proves one shocking truth: honesty isn't black-and-white, but a sliding scale we all manipulate.
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A nurse tells you the bandage removal won't hurt-then it's excruciating. Your friend raves about a restaurant they've never tried. You round up your work hours on a timesheet. These aren't the crimes that make headlines, yet they reveal something profound about human nature: we're all capable of dishonesty, but not in the way we think. Traditional economics assumes we're rational calculators, weighing potential gains against risks of getting caught. If that were true, we'd either be saints or full-blown criminals. Reality is messier. Most of us occupy a strange middle ground-cheating just enough to benefit while still seeing ourselves as honest people. This isn't hypocrisy; it's the fudge factor, and understanding it reveals why dishonesty is less about bad apples and more about the barrel we all share. Here's a revealing experiment: solve simple math problems for cash, then shred your answer sheet before reporting your score. No one's watching. How honest would you be? Most people claim they solved about two more problems than they actually did-regardless of whether each correct answer paid 25 cents or ten dollars. Even when participants could pay themselves directly from a pile of cash with zero chance of detection, the cheating stayed consistent. This demolishes the rational crime model. If we were purely self-interested, we'd cheat massively when rewards are high and detection is impossible. Instead, something internal constrains us-a tug-of-war between wanting financial gain and needing to maintain our self-image as decent people. We resolve this tension through cognitive flexibility, telling ourselves stories that let us cheat "just a little" without feeling like cheaters. You're not stealing office supplies; you're just taking what the company owes you for all that unpaid overtime. See how easy that was? The scary part isn't that we cheat-it's that we're so good at not noticing we're doing it.
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Creato da alumni della Columbia University a San Francisco

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