
In a world where trust has plummeted from 72% to 32%, "The Post-Truth Business" reveals how brands can rebuild authenticity amid rampant misinformation. This 2019 Business Book Award finalist offers essential strategies for thriving in our global crisis of truth.
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A president admits his "heart and best intentions" contradict the facts-and his popularity soars. Russian troll farms flood social media with fake news that reaches 130 million Americans. Your phone serves you ads for products you only mentioned in private conversation. Welcome to the post-truth era, where lies spread six times faster than truth, and trust has become the scarcest commodity in business. We're not just living through a crisis of information-we're experiencing the collapse of reality itself as a shared concept. What happens when consumers can no longer distinguish truth from fiction, and brands built on trust find themselves operating in a world where truth is optional? The answer isn't just troubling for democracy-it's an existential threat to every organization that depends on consumer confidence.
Desglosa las ideas clave de The Post-Truth Business en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Post-Truth Business en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

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Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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