
In "Truth," Hector Macdonald reveals how multiple versions of truth shape our reality. Endorsed by Adam Grant and praised as an antidote to our "post-truth" era, this compelling guide helps you navigate a world where facts and fiction increasingly blur.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine standing in a grocery store, hesitating over a bag of quinoa. Headlines claim your healthy food choice is starving Andean farmers. But visit those same farmers, and they'll tell you foreign demand has transformed their lives for the better, bringing prosperity and cultural pride. Both narratives are true - yet they create fundamentally different impressions of reality. This is the fascinating paradox at the heart of competing truths. In our polarized world of "fake news" and "alternative facts," we often assume statements must be either true or false. But reality is more complex. Two contradictory statements can both be technically accurate while creating entirely different impressions - like "The internet makes knowledge widely available" versus "The internet accelerates the spread of misinformation." These competing truths surround us daily, shaping our understanding of everything from corporate culture to global politics. What makes competing truths so powerful is that they're not lies - they're selective presentations of reality that can be used ethically by Advocates seeking to create accurate impressions, or manipulatively by Misleaders who technically tell truth while deliberately distorting our understanding. As BBC's Evan Davis noted, "A remarkable amount of powerful deception can be practiced without any lies being told."
Desglosa las ideas clave de Truth en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Truth en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Truth a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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