Long View
Career Strategies to Start Strong, Reach High, and Go Far
Resumen de Long View
In "The Long View," Elizabeth Jane Howard brilliantly deconstructs a marriage in reverse chronology, revealing its haunting evolution from 1950 to 1927. Praised by Hilary Mantel, this 1956 classic exposes the patriarchal forces that shape women's lives - what truths might your own relationships be hiding?
Temas clave en Long View
- career fuel
- transportable skills
- professional longevity
- long-term career planning
- leadership versatility
Citas de Long View
Most people approach careers incorrectly, treating them like sprints.
Company loyalty has diminished.
Aim to be a 'career mutt' with diverse experiences.
Your employment history is instantly visible.
The first fifteen years of your career are not about patience.
Personajes en Long View
- Brian FetherstonhaughAuthor, global advertising executive, and professor
Sobre el Autor
Sobre el autor de Long View
Brian Fetherstonhaugh, bestselling author of The Long View: Career Strategies to Start Strong, Reach High, and Go Far, is a globally recognized authority on talent strategy and leadership development. As the former global CEO of OgilvyOne Worldwide, he spent over 15 years guiding Fortune 500 companies like IBM, American Express, and Unilever in digital marketing and brand innovation.
His career expertise stems from mentoring thousands of professionals and lecturing at institutions including MIT Sloan, Harvard, and Columbia. Fetherstonhaugh serves as CEO of Long View Talent Group, advising organizations on future workforce strategies, and sits on the board of Goodwill Industries, advancing its mission to empower through employment.
A Montréal native now based in New York, he blends analytical rigor with real-world insights, reflected in his book’s practical frameworks for navigating modern career landscapes. The Long View has become an international career-development reference, translated into multiple languages and integrated into corporate training programs worldwide.
Off-duty, Fetherstonhaugh plays harmonica in the rock band Plan B and maintains a lifelong passion for ice hockey.
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Preguntas Frecuentes Sobre Este Libro
The Long View provides lifelong career strategies to help professionals start strong, reach high, and sustain success over decades. It emphasizes three career stages (early, mid, late) and offers practical exercises for skill assessment, time investment, and network-building, blending real-world examples from top executives and thought leaders.
Early-career professionals, mid-career pivoters, and seasoned leaders seeking purposeful career planning will benefit. It’s ideal for those prioritizing long-term fulfillment over short-term gains, with frameworks applicable to industries like tech, marketing, and finance.
Yes—ranked among the most practical career guides by experts like Tom Rath and Susan Cain, it combines actionable advice (e.g., “fuel cells” for skills, relationships, and time) with insights from Fortune 500 executives. Over 40 exercises help readers align careers with life goals.
- Launch Phase (0–15 years): Build foundational skills and networks.
- High-Performance Phase (15–30 years): Leverage expertise for leadership.
- Reinvention Phase (30+ years): Pivot to mentorship or passion projects.
This framework helps readers allocate energy strategically across a 45+ year career.
Fuel cells include:
- Skills: Continuously learn transferable abilities like problem-solving.
- Relationships: Cultivate mentors, peers, and sponsors.
- Time: Invest in high-impact projects, not just promotions.
These resources act as career accelerators during transitions.
Key tools include:
- A “100-Hour Audit” to assess time allocation.
- “Skill Mapping” to identify gaps between current and desired roles.
- “Network Heatmaps” to visualize professional connections.
These exercises are used by Ogilvy, IBM, and Nestlé teams.
- “Careers are not just about finding work you love, but building a life you love.”
- “Face-to-face meetings remain the most precious form of communication.”
- “Email and text are lousy ways to resolve tough emotional conflict.”
As former OgilvyOne CEO and talent advisor to firms like American Express and Google, Fetherstonhaugh draws on 30+ years of brand-building and mentoring 5,000+ professionals. His lectures at Harvard, MIT, and Yale inform the book’s academic rigor.
Yes—it teaches resilience tactics like “portfolio thinking” (diversifying skills) and “scenario planning” (preparing for multiple futures). Case studies show professionals navigating industry shifts successfully.
It prioritizes life satisfaction over traditional metrics (title, salary). Strategies include aligning work with personal values and designing a “hybrid career” blending paid work, family, and hobbies.
Some note its corporate-centric examples may less resonate with entrepreneurs. However, its core principles (e.g., relationship-building) apply across paths.
With AI disrupting jobs, its emphasis on adaptability, lifelong learning, and human-centric skills (empathy, creativity) aligns with modern workforce needs.
