
In "Lead from the Future," Johnson reveals how visionary leaders like Jobs and Bezos think backwards from tomorrow. What if your greatest competitive advantage isn't planning for next quarter, but reimagining your industry a decade from now?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Here's a startling truth: most executives never seriously plan beyond five years. They're trapped in what might be called the "present-forward fallacy"-the belief that today's success can simply be extended into tomorrow through incremental improvements. History reveals this pattern everywhere. Early trains looked like stagecoaches on rails. The first automobiles resembled horseless carriages. Goodyear once designed a space station shaped like a giant tire. When newspapers confronted the internet, many simply posted PDF replicas of their print editions rather than reimagining what news could become. This isn't stupidity-it's human nature colliding with organizational inertia. Our brains are wired for pattern recognition and efficiency, not radical reimagination. Yet the leaders who shape industries don't just manage the present better-they think from the future backward, creating visions so compelling that today's decisions become obvious.
Desglosa las ideas clave de Lead from the Future en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Lead from the Future en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Lead from the Future a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

Obtén el resumen de Lead from the Future como PDF o EPUB gratis. Imprímelo o léelo sin conexión en cualquier momento.