The Grid book cover

The Grid by Matt Watkinson Summary

The Grid
Matt Watkinson
4.1 (335 Reviews)
Business
Entrepreneurship
Economics
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The Grid

"The Grid" revolutionizes business decision-making with a nine-perspective framework that even Sony's CFO claims "should be the only business book you ever read." Endorsed by Ogilvy's Vice Chairman as essential reading for everyone except Warren Buffett, it transforms complex challenges into strategic clarity.

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Puntos Clave

1

Why Your Business Decisions Are Creating Problems You Can't See

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A single tweak to your pricing strategy seems brilliant - until customer complaints flood in. You launch an aggressive sales campaign - then watch your best employees burn out and quit. Sound familiar? Most business failures don't stem from obvious mistakes but from invisible ripples that spread through an interconnected system. What if there were a framework that revealed these hidden connections before disaster struck? Matt Watkinson's "The Grid" offers exactly that - a deceptively simple nine-box system that maps how every business decision affects everything else. Used quietly by executives at Google and Spotify, this framework treats organizations not as collections of departments but as living ecosystems where touching one element inevitably moves all the others. Think of any successful business you admire. Beneath the surface, they're all balancing the same three fundamental goals: desirability (do customers want what you offer?), profitability (does it make financial sense?), and longevity (can you sustain it over time?). Meanwhile, three forces constantly reshape the landscape: customers evolve, markets shift, and organizations transform. The Grid emerges from the intersection of these goals and forces - a simple table creating nine interconnected boxes that collectively determine success or failure. This systems-based approach stands in stark contrast to how most leaders operate. We optimize individual metrics - conversion rates, cost per acquisition, employee productivity - without considering how improvements in one area might damage another. A restaurant cuts food costs and wonders why customers stop returning. A software company accelerates feature releases and watches technical debt cripple future innovation.

2

The Nine Elements That Make or Break Your Business

3

Understanding What Customers Actually Want and the Barriers Stopping Them

4

How to Position Your Offering in a World Without Rules

5

The Levers That Determine Whether You Make Money or Burn Through It

6

Why Yesterday's Competitive Advantage Becomes Tomorrow's Anchor

7

Seeing the Whole Before It's Too Late

Explora Tu Forma de Aprender
The Grid no es solo un libro — es una clase magistral en Business. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

Modo Resumen Rápido - Lee o escucha el resumen de The Grid en 10 minutos

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Resumen de The Grid en 10 Minutos

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Modo Tarjeta Flash - Las 6 Ideas Principales de The Grid en Resumen

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Las 6 Ideas Principales de The Grid en Resumen

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Modo Divertido - Lecciones de The Grid Contadas en Historias de 19 Min

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Lecciones de The Grid Contadas en Historias de 19 Min

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