
Discover Covey's posthumous masterpiece revealing why true success comes from character, not fame or fortune. Endorsed by Nobel laureate Muhammad Yunus and former PepsiCo CEO Indra Nooyi, these 12 levers transform your life's foundation: "You cannot deliver value without values."
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if everything you've been taught about success is backward? While most of us chase recognition, wealth, and status, Stephen Covey reveals a profound truth: these are merely shadows of real achievement. True greatness doesn't come from what others think of you but from who you truly are. Primary greatness-built on character, contribution, and principle-creates lasting impact, while secondary greatness-focused on image, popularity, and position-eventually crumbles. This distinction isn't just philosophical; it's the difference between a life of fulfillment and one of constant insecurity. As we navigate a world obsessed with appearances, Covey's insights offer a revolutionary alternative: success from the inside out.
Desglosa las ideas clave de Primary Greatness en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Primary Greatness en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Primary Greatness a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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