
"Pitch Like Hollywood" transforms business presentations using film industry secrets. Psychology professor Desberg and screenwriter Davis blend Hollywood storytelling with anxiety-management techniques used by Apple and Boeing executives. Ever wonder why some pitches captivate while others fall flat? This book reveals the science behind unforgettable persuasion.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine standing before NBC president Brandon Tartikoff at Quincy Jones' birthday party, delivering an impromptu pitch that gets bought on the spot-that's exactly how "The Fresh Prince of Bel-Air" was born. Meanwhile, established actor Charles Grodin couldn't even get producer Alan Ladd Jr. to listen to his screenplay during lunch. What made the difference? It wasn't just the quality of ideas but how they were pitched. The most brilliant concept can fall flat without effective delivery, while even simple ideas can captivate when pitched masterfully. Successful pitching combines storytelling that makes people "lean in" with persuasion strategies that bypass our natural resistance to new ideas. Whether you're selling a screenplay, a business proposal, or yourself in a job interview, the psychology of pitching follows the same fundamental principles.
Desglosa las ideas clave de Pitch Like Hollywood en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Pitch Like Hollywood en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Pitch Like Hollywood a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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