
In "The Story Factor," Annette Simmons reveals why stories outperform facts when influencing others. Named among "The 100 Best Business Books of All Time," it teaches what master communicators know - your story's power can transform boardroom dynamics and inspire action where data alone fails.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
In Jonesborough, Tennessee, an African American storyteller moved a racist farmer to tears through shared song and story-a moment that launched Annette Simmons on an eight-year journey to understand narrative's transformative power. In our data-saturated world, we've forgotten a fundamental truth: influence doesn't flow from information-it flows from stories. While facts bounce off resistant minds, stories slip past our psychological defenses and reshape how we see the world. This explains why some leaders instantly command attention despite modest credentials, while others with impressive qualifications struggle to be heard. Stories aren't just communication tools-they're the operating system of human influence, the emotional glue connecting us to one another. When listeners make your story their own, they reach your conclusions independently, creating genuine influence that requires minimal follow-up.
Desglosa las ideas clave de The Story Factor en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Story Factor en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Story Factor a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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